1. Describe your business in a few sentences.
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In other words, give me your best elevator pitch.
2. What are your core values?
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As a business and/or as an individual.
3. List 6–10 adjectives to describe your company and brand personality.
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Example: playful, friendly, relaxed, luxurious, sleek, conservative, dynamic, energetic, bold, edgy, helpful, organic, elegant, casual, modern, refined, contemporary, innovative, etc.
4. What main services do you offer?
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Provide a brief description of each, list the customer advantages, and explain how each differs from the competition.
5. Is there anything about your business or services you'd like to highlight on the site?
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Example: Industries, FAQs, company values, project updates / news / announcements.
7. What sets you apart from your competition or others in your field?
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If you could tell a visitor one takeaway, what would it be? What is your main expertise?
8. Who are your primary and secondary audiences?
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What are their demographics?
9. Are your clients mostly new or repeat customers?
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Does your approach or offers change depending on whether the client is new or repeat?
10. How would you introduce your company to a new employee or partner?
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Does this differ from how you'd describe the company to a potential client?
11. How has your company evolved over the last 2–5 years?
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What changes have you made?
12. What do you hope the future holds for the company?
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Where do you see it in the next 5 year? 10 years?
13. What should be the site's main call-to-action?
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Do you want customers to contact you (email or call), request a quote, etc.?
15. Does the site require any new functionality?
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Does it need additional forms, downloadable documents, a blog, newsletter sign-up, etc.?
16. What is the main objective and goal of this refresh?
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Design and content update, brand update, changes in company values, etc.
17. What websites do you love or hate and why
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Provide website urls to reference and explain what you like or dislike about each site.
