Here’s what I do.

JNSN Creative specializes in brand story-telling, high-quality graphic design, and strategic marketing. My approach explores a balance of art and business. I focus on building strong personal connections between organizations and their brands by engaging and appealing to people at an emotional level. Design decisions are guided by research and understanding, and crafted with purpose and care. A collaborative approach is taken from concept to completion to ensure longevity in every item created. The result — a final product that is not only a reflection of you but an effective tool for your business for years to come.

Logo Design + Brand Development

Your brand should be unique to your story. Whether you're in need of a new logo, a rebrand, or a simple brand refresh, I've got you covered. Develop your brand further with fonts, colour palettes, supporting elements, language, and imagery. You may even choose to complete the branding project with an identity guide, business package, social graphics, and company swag — the possibilities are endless!

Print Design.png — Print + Packaging Design

Expand your circle and create brand awareness with an aesthetically pleasing, tangible printed piece. Information can be organized in the form of a brochure, flyer, poster series, or annual report. Present your products or services in a menu, sell sheet, or catalogue. I can even help create labels and custom packaging.

Website Design.png — Website + Digital Design

A successful website is not only functional, well organized, responsive, and user friendly, but it should also generate leads. Using the Squarespace platform, I design and build websites to meet the specific needs of the organization. Interested in a larger, more custom site? Not a problem. I also work closely with exceptionally proficient web developers who I fully trust to bring my designs to life.

Illustration

An illustration is typically used to visually represent text. Illustrations lend great support to magazines, books, posters, flyers, animations, and teaching materials. Custom illustrations and iconography can direct the user’s eye to specific content on a web page. Infographics help to visually communicate information and data. These are especially important in annual reports.

Wayfinding + Environmental.png — Wayfinding + Environmental

Traditional examples of wayfinding would be signage, maps, and basic directional materials that help you find your way. Wayfinding is “spacial problem solving” and is an important part of environmental design. I transform environments with branded systems that communicate identity and information, and connect people to a place. This includes banners, billboards, transit, and vehicle wraps.

Marketing

As a business, it’s important to understand your customers and continue to build relationships with them. Marketing helps you connect to your current audience and attract potential ones. I collaborate with marketing strategists who specialize in curating messages for both on and offline. Together we develop marketing strategies, run and manage campaigns, and can provide tips and training in social media.

Still not finding the service you’re looking for? JNSN Creative works with a network of highly accomplished creatives and freelancers who’d be happy to join the project team. Find out more.

Frequently asked.

How much do you charge?

Every project is unique, just like the clients I work with. Therefore I’m not able to use a set price list — all projects, including logos, are estimated on a case-by-case basis.

Proposals are created based on a discovery meeting, the project scope, the number of concepts, the number of changes allotted, additional branded touchpoints (if required), and target deadlines.

Do you charge by the hour or by the project?

This is determined at the start of the project based on project scope and client preference.

Do you offer retainers?

Clients who wish to work on a retainer basis will have a custom drawn contract created, following an initial consultation. I offer discounted prices and added benefits for all retainer clients. Contact me today to learn more about how a retainer with JNSN Creative can help elevate your business.

What's the turnaround time?

I'll do everything I can to accommodate you and meet any sensitive deadlines.

I was quoted $99 for a logo online. Can you match that price?

Unfortunately, no. Your brand should be unique to your story. As a professional logo designer, I follow a very thorough process. This includes a discovery meeting to detail the project scope in its entirety. I then research the industry, competition, client demographics, etc. Next comes conceptualization and design. Once a concept meets the project requirements and qualities of an effective logo, I build a presentation. I then work closely with the client to take the logo to completion.

What is the difference between a new brand, a rebrand, and a brand refresh?

A brand is the overall design, messaging, and features that set one organization apart from another. This includes a name, logo, tag lines, brand elements (colour, fonts, imagery), brand language (voice and tone), etc. A new brand is developed for businesses, individuals, and products that are just entering the market and are in need of an identity.

A rebrand typically involves dissecting an existing brand and starting from scratch. Rebrand strategies are considered when the competition or audience has changed, new products or services are being offered, marketing methods are no longer successful, or the current identity is out-of-date and not accurately representing the organization. Rebranding can breathe new life into a brand, attract new demographics, and provide new opportunities in the market.

A brand refresh is like giving your company a new coat of paint. It is a cleanup or update of an existing brand while preserving its integrity. A brand refresh may be considered if the brand is outdated, if your messaging and audience has changed, if you’ve been lost or inconsistent with application, or if you’re growing. A refresh could include tweaking or updating a logo, changing the colour palette and fonts, updating your brand language and messaging, and refreshing marketing materials.

Do you handle trademarking?

I recommend using a lawyer that specializes in registering and trademarking. You should always register or trademark your company name before starting design and branding. This will save you a lot or money and headaches if you find out the name isn’t available.

If you are planning on trademarking your logo, this should also be done at the final design stage and before any touchpoint development, marketing or logo use.