1. Describe your business in a few sentences.
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In other words, give me your best elevator pitch.
2. Where does the name of your company come from?
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Does it have any importance or meaning?
3. What is the history of your business?
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When and why did you start the company? How does your past experiences influence the company?
4. What are your core values?
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As a business and/or as an individual.
5. List 6–10 adjectives to describe your company and brand personality.
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Example: playful, friendly, relaxed, luxurious, sleek, conservative, dynamic, energetic, bold, edgy, helpful, organic, elegant, casual, modern, refined, contemporary, innovative, etc.
6. Do you have a developed brand and/or brand collateral to match the look of the site to?
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Are you able to provide design reference or are we starting from scratch?
7. What main services, practices and/or products do you offer?
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Provide a brief description of each, list the customer advantages, and explain how each differs from the competition.
8. What sets you apart from your competition or others in your field?
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If you could tell a visitor one takeaway, what would it be? What is your main expertise?
10. Who are your primary and secondary audiences?
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What are their demographics?
12. What should be the site's main call-to-action?
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Do you want customers to contact you (email or call), request a quote, etc.?
13. Is there anything about your business or services you'd like to highlight on the site?
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Example: FAQs, company values, project updates/news/announcements.
14. Does the site require additional functionality?
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Does it need a "request for quote" form, downloadable documents, a blog, newsletter sign-up, etc.?
15. Is there anything about your current site that you'd want to keep?
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Example: navigation, design, content, etc.
16. What are the major pain points with the current site?
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Anything in particular you don't like and don't want to repeat?
17. Will you be using content from the current website or will you be supplying new?
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Do you need help with writing content or editing?
18. Do you have an image library of high resolution photography or imagery for banners?
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Will custom illustration, iconography, a photoshoot, and/or stock photography be required?
19. What websites do you love or hate and why
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Provide website urls to reference and explain what you like or dislike about each site.
