1. Describe your business in a few sentences.
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In other words, give me your best elevator pitch.
2. Where does the name of your company come from?
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Does it have any importance or meaning?
3. What is the history of your business?
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When and why did you start the company? How does your past experiences influence the company?
4. What are your core values?
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As a business and/or as an individual.
5. List 6–10 adjectives to describe your company and brand personality.
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Example: playful, friendly, relaxed, luxurious, sleek, conservative, dynamic, energetic, bold, edgy, helpful, organic, elegant, casual, modern, refined, contemporary, innovative, etc.
6. What main services do you offer?
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Provide a brief description of each, list the customer advantages, and explain how it may differ from the competition.
7. What sets you apart from your competition or others in your field?
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If you could tell a visitor one takeaway, what would it be? What is your main expertise?
8. Do you follow a specific approach or process when starting a project or working with a new client?
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Provide details, if required.
9. Who are your primary and secondary audiences?
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What are their demographics?
11. What should be the site's main call-to-action?
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Do you want customers to contact you (email or call), request a quote, etc.?
12. Do you want to be able to highlight specific company information or successes on the site?
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Example: FAQs, company values, project updates/news/announcements.
13. Does the site require additional functionality?
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Does it need a "request for quote" form, downloadable documents, a blog, newsletter sign-up, etc.?
14. Will you be able to provide content prior to site design?
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Do you need help with writing content or editing?
15. Will you be able to provide imagery prior to site design?
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Will custom illustration, iconography, a photoshoot, and/or stock photography be required?
16. What websites do you love or hate and why
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Provide website urls to reference and explain what you like or dislike about each site.
17. Will you be handling your own updates or will you reach out to me on a case by case basis?
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Will you need Squarespace training?
